Cpjobs.com released a new advertisement for its brand image. To highlight its image as a “Professional Job Search Agency”, “Find a job, Find the Suitable Field” was used as the advertising concept to tell audience the key point of how to seek a job successfully. To captivate the young target audience, we produced a series of video clips and invited Ben Sir, who enjoys great popularity among young people, and four other popular young talents as the actors. We started working from creating the plot, selecting the performers, writing the script as well as producing. This accurately and successfully captured youngsters’ attention, and also received lots of positive comments, provoking a strong sense of resonance. The brand advertisement of CP Jobs is displayed on different bus routes and via online streaming, continuously encouraging Hong Kong people as well as conveying the message that everyone can seek a suitable and satisfying job by using their platform easily and successfully.