Ordinary consumers find it difficult to distinguish the differences between each brand of adult milk powder which leaves them perplexed during the selection purchase process. To set Megbone apart from the competition, we highlight Snowbrand's unique patent, MBP (Milk Basic Protein), as the promotion's selling feature. The advertisement's compelling phrase, "Bone first, calcium afterward," emphasizes Megbone's distinction from other brands by repairing bone density first and following with the supplementing calcium-rich functions. We also utilize an expert approach to deliver the message to improve persuasion and dependability. Megbone's image as a "real calcium supplement" was effectively established in the market from this commercial.
MBP Daily Bone Health Drink is a well-known bone health drink in Japan. It is being released and promoted for the first time in Hong Kong. As a result, the aim at this point is to increase brand awareness and encourage the audience to try the product for the first time. Young Adult Women aged from 25 to 35 are the product's target market. Following a quick web search, people are more concerned with the product's flavor than its ability to replenish the bones. Most people have always assumed that most health products taste insipid and bland. As a result, the product's blueberry flavor has become the main marketing message, dispelling public concerns about the taste of bone-building drinks. The entire advertising is in Japanese style, employing a graphic approach to interpret and convey the overall impression of being younger, energetic, and effectively grabbing everyone's attention.